Selected works
My creative spirit comes alive in the digital realm. With nimble fingers flying across the device.
EXPERIENCE
subs
Design lead
2024 - Present
Working with Subs from its earliest stages, I’ve led the product design and user experience from the ground up. While leading the design team, we defined the brand identity, established the design system, and implemented all key design processes across the company. Through my own design consultancy, I continue to collaborate closely with the Subs team as their lead designer — managing all design work, growing the design team to three members, and ensuring consistency across product and marketing touchpoints. During this time, I’ve helped shape Subs into a strong and vibrant community platform, establishing its distinct position in the creator and social media landscape.
subs
Design lead
2024 - Present
Working with Subs from its earliest stages, I’ve led the product design and user experience from the ground up. While leading the design team, we defined the brand identity, established the design system, and implemented all key design processes across the company. Through my own design consultancy, I continue to collaborate closely with the Subs team as their lead designer — managing all design work, growing the design team to three members, and ensuring consistency across product and marketing touchpoints. During this time, I’ve helped shape Subs into a strong and vibrant community platform, establishing its distinct position in the creator and social media landscape.
AUDITORIUM
PRODUCT LEAD
2024 – 2025
As part of the founding team at Auditorium, I helped shape the product and company from day one — leading it from concept to a platform with over half a million users. Reported directly to CEO, defined the product roadmap, managed all planning and prioritization. Also, played a key role in building the team — participating in the hiring and selection of nearly all employees, primarily in technical roles — and helped establish the company’s early operational processes. With full ownership of the product’s design, I created the brand identity, UI, and design system, ensuring a cohesive and scalable design foundation that supported the company’s growth to a 10-person team. Additionally, I contributed to several successful grant applications and strategic product initiatives.
AUDITORIUM
PRODUCT LEAD
2024 – 2025
As part of the founding team at Auditorium, I helped shape the product and company from day one — leading it from concept to a platform with over half a million users. Reported directly to CEO, defined the product roadmap, managed all planning and prioritization. Also, played a key role in building the team — participating in the hiring and selection of nearly all employees, primarily in technical roles — and helped establish the company’s early operational processes. With full ownership of the product’s design, I created the brand identity, UI, and design system, ensuring a cohesive and scalable design foundation that supported the company’s growth to a 10-person team. Additionally, I contributed to several successful grant applications and strategic product initiatives.
INFINUM
DESIGNER
2019 – 2024
In this role, I worked closely with business development to help secure new client partnerships, including representing the company at industry networking event in New York. For over three years, I led the design effort on Philips MasterConnect, establishing design processes, managing all product design work, and serving as the design authority for a development team of 15+ engineers. Fully integrated within Philips’ international design organization, I also led and facilitated usability testing of new products in the USA, ensuring our designs met both user and business needs. Additionally, I spearheaded the team’s accessibility initiative, serving as accessibility lead and delivering five talks on inclusive design that raised awareness in local design communities. Beyond my design work, I mentored other designers and led various internal initiatives to strengthen collaboration and elevate the overall quality of design output.
INFINUM
DESIGNER
2019 – 2024
In this role, I worked closely with business development to help secure new client partnerships, including representing the company at industry networking event in New York. For over three years, I led the design effort on Philips MasterConnect, establishing design processes, managing all product design work, and serving as the design authority for a development team of 15+ engineers. Fully integrated within Philips’ international design organization, I also led and facilitated usability testing of new products in the USA, ensuring our designs met both user and business needs. Additionally, I spearheaded the team’s accessibility initiative, serving as accessibility lead and delivering five talks on inclusive design that raised awareness in local design communities. Beyond my design work, I mentored other designers and led various internal initiatives to strengthen collaboration and elevate the overall quality of design output.
Freelance
Graphic Designer, 3D artist
2015 - 2019
Freelance
Graphic Designer, 3D artist
2015 - 2019
Education
Norman nielsen group
2024
Measuring UX and ROI — UX Training
Master of Arts - MA
2018 - 2020
Design and Visual Communications
University of Zagreb
Bachelor of Applied Science - BASc
2013 - 2018
Telecommunications Engineering
University of Zagreb
CONFERENCE TALKS
Designing products for everyone
Design Talks, Ljubljana
2024
Accessibility Talks, Zagreb
2024
No User Left Behind
On the Edge of UX, Ljubljana
2023
From Chaos to Clarity in UX, Podgorica
2023
Unlock Conference, Rab
2022, 2024
Design Process in Digital Agencies
Blueprint UX/UI workshop, Zagreb
2024
Design Sprint, Ankara
2019
Design Fundamentals
FERedu Talks, Zagreb
2017
011
//Testimonial
Voices
Trusted By
International Brands
Rick O'connell
Gameplay Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, every transition, to create experiences that delight"
Ellie sattler
Visual Designer, Bose
"I hired grey to redesign my company's website. The process was smooth and easy. They listened to all my needs and delivered a site that exceeded my ideas"
Kate Mccalilster
Home Advisor, Apple Inc.
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive, AMD
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Eddie Brock
Design Manager, HBO
"Grey expert developer took my Photoshop files and turned them into pixel-perfect, responsive websites. The clean, made my designs really shine."
John Fitzgerald
Division Manager, Airbus
"I was impressed by His designer's ability to grasp my vision and bring it to digital life. The site they optimizing user experience and functionality."
//Testimonial
Voices
Trusted By
International Brands
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Anne Weying
Cloud Sales Executive
"we've seen increase in site traffic, lead generation, and sales. I can't recommend greyola enough. he truly transformed our website and design!"
Rick O'connell
Programmer, Microsoft
"I was amazed by how intuitive and user-friendly everything felt. It's clear their designers obsess over every pixel, transition, to create experiences that delight"
Kate Mccalilster
Home Advisor, Apple
"With grey user-friendly CRM, our sales team can now work smarter, not harder. Deal tracking, reports, traffic - it's all automated and accessible in one place."
Let'S WORK
TOGETHER
From Zagreb,
Croatia
Design Lead
Let'S WORK
TOGETHER
From Zagreb,
Croatia
Design Lead
Let'S WORK
TOGETHER
Let'S WORK
TOGETHER
From Zagreb,
Croatia
Design Lead