subs
Kevinstong
subs
Designing the future of creator monetisation.
Designing the future of creator monetisation.
Designing the future of creator monetisation.
OVERVIEW
OVERVIEW
Subs is a creator-first social and monetization platform designed to help creators build sustainable income while staying close to their audience. The product combines free following with paid subscriptions, positioning itself between mainstream social platforms and traditional subscription-based creator platforms.
I joined the project at an early stage and led both product design and marketing visuals (art direction), shaping how Subs looks, feels, and communicates across product and brand touchpoints.
PROBLEM SPACE
PROBLEM SPACE
Creators are often forced to choose between reach and revenue.
Mainstream social platforms offer visibility but limited monetization, while subscription platforms can feel restrictive, niche, or disconnected from broader audiences.
The challenge was to design a product that:
Feels mainstream, modern, and trustworthy
Supports multiple creator categories
Makes monetization feel natural and optional
Works consistently across product, marketing, and brand surfaces
This required aligning product UX and visual identity into a single, coherent system.
DESIGN & LEADERSHIP APPROACH
DESIGN & LEADERSHIP APPROACH
I led a design team of three, covering product design, visual design, and marketing surfaces. My role combined hands-on design with direction, feedback, and system-level decision-making.
Key principles:
One visual language across product and marketing
Clear hierarchy and calm interfaces to build trust
Creator empowerment through transparent controls
System-first thinking to support speed and scale
Design decisions were made in close collaboration with founders, product, and engineering to keep execution fast and aligned.
KEY CONTRIBUTIONS
KEY CONTRIBUTIONS
Led product design and art direction across the entire platform
Managed and mentored a design team of 3
Designed core flows: onboarding, profiles, following, subscriptions, and payments
Defined and evolved a scalable design system used across product and marketing
Directed marketing visuals to ensure consistency between acquisition and in-product experience
Worked closely with engineering to translate designs into production with minimal drift
This dual role required balancing long-term vision with rapid delivery.
Led product design and art direction across the entire platform
Managed and mentored a design team of 3
Designed core flows: onboarding, profiles, following, subscriptions, and payments
Defined and evolved a scalable design system used across product and marketing
Directed marketing visuals to ensure consistency between acquisition and in-product experience
Worked closely with engineering to translate designs into production with minimal drift
This dual role required balancing long-term vision with rapid delivery.
OUTCOME & IMPACT
OUTCOME & IMPACT
The outcome is a cohesive product and brand experience that feels premium, accessible, and creator-centric. Product UX and marketing visuals reinforce each other, creating trust from first touch through ongoing use.
Subs is built on a design foundation that supports growth, experimentation, and future monetization models — without sacrificing clarity or user confidence.
More Works More Works
Let'S WORK
TOGETHER
From Zagreb,
Croatia
Design Lead
Let'S WORK
TOGETHER
From Zagreb,
Croatia
Design Lead
Let'S WORK
TOGETHER
Let'S WORK
TOGETHER
From Zagreb,
Croatia
Design Lead